This is a great explanation of PLG from the guy who coined the term. Blake Bartlett tells us about the different eras of business software and the problems it was built to solve--from solving a CIO's problems, to solving a business problem, to solving an end user problem.

Blake explains how to get started with PLG, how the funnel changes going from a sales-led motion to a product-led motion, how to think about PLG metrics, and much more.