Creating a new category within an established sector.

Rolling papers are a commodity, they haven't changed and there is no real differentiator. Identifying this opportunity  Blazy Susan CEO   Will Breakell  filled the void with a premium PINK rolling paper.   By immediately appealing to women he quickly carved out a niche in this previous impenetrable product sector.   He joins Dan Humiston to talk about raising capital to expand their distribution foothold with more products.

Produced by PodCONX  

Produced by PodConx

MJBulls - https://podconx.com/podcasts/raising-cannabis-capital

Dan Humiston - https://www.linkedin.com/in/humiston/

Sound Design - Jamie Humiston - https://www.linkedin.com/in/jamie-humiston-91718b1b3/

Recorded on Squadcast - https://squadcast.fm/