One challenge architects face is the pressure to deliver their signature creative style while also serving the client’s needs. This push-and-pull relationship between creative practice and professional service never goes away, but there are a few tactics you can use to help strike a balance. In this Section Cut interview, Principal Steve Perce of bldg.collective explored how to deliver an excellent client experience while also honoring your creativity. He talked about the importance of guiding the conversation, educating them throughout the process, and creating moments of delightful design.

Interview Takeaways

• Get in the right mindset
• Guide the conversation
• Connect over creative opportunities
• Create moments of delightful design
• Communicate the impact of client decisions
• Align on goals and scheduling
• Educate clients through the process
• Tailor your conversations to the client
• Treat your work as an ongoing practice
• Balance creativity with feasibility

Show Links

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• Check out bldg.collective
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