Backed by a $100 million investment from parent company Turner, Bleacher Report is looking to significantly expand on platforms. Editor-in-chief Joe Yanarella describes how the publisher is taking a “magazine” approach to each platform, and why each platform requires heavy planning and thinking if a publisher is to grow.

Backed by a $100 million investment from parent company Turner, Bleacher Report is looking to significantly expand on platforms. Editor-in-chief Joe Yanarella describes how the publisher is taking a “magazine” approach to each platform, and why each platform requires heavy planning and thinking if a publisher is to grow.

Backed by a $100 million investment from parent company Turner, Bleacher Report is looking to significantly expand on platforms. Editor-in-chief Joe Yanarella describes how the publisher is taking a “magazine” approach to each platform, and why each platform requires heavy planning and thinking if a publisher is to grow.

Bleacher Report’s Joe Yanarella on taking a “magazine” approach to platforms

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Bleacher Report’s Joe Yanarella on taking a “magazine” approach to platforms

Bleacher Report’s Joe Yanarella on taking a “magazine” approach to platforms

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