On a live edition of the Digiday Podcast, CCO Sam Toles said the company tested 67 concepts to find the next House of Highlights, its massively popular Instagram account focused on the NBA.

Toles oversees B/R's animated web shows “Game of Zones” and “The Champions,” as well as longer video content including a documentary for CBS's Showtime.

Being owned by Turner (and thus AT&T) "gives us that enormous ceiling of opportunity," Toles said. "The way in which B/R can grow is boundless."

In this week's episode, Toles talks about B/R's various partnerships, the value of TikTok and why the company is all in on sports betting.