Summary

Today I spoke with Kodi Kitchen Berg, founder of Equipt Movement, about her journey from actress to business owner and how she scaled Equipt by utilizing unique partnership opportunities and meeting her customers where they’re at in their everyday lives.

Throughout the episode, Kodi emphasizes the significance of community building, learning from customer feedback, and knowing your areas of expertise so you can effectively delegate and outsource.

*A note about this episode: This podcast was recorded in May of 2024 and is being released in March of 2025, so some things related to how Kodi markets Equipt NOW may have changed, but the past learnings she shares throughout the episode are still relevant and helpful.

Actionable Tips You’ll Walk Away With

1. How to leverage in-person events

2. Effective ways to foster brand partnerships with new connections

3. What it means to meet your customers where they’re at

4. How to connect with your customer through unique touchpoints in their everyday lives

5. Ways to craft messaging for each of your customer profiles while maintaining a consistent brand voice

About Kodi

Kodi started her career as a model and soap opera actress on General Hospital. However, she always felt like fitness was too end result-oriented, and she was tired of traditional weights. She wanted weights that made her feel good and want to reach for them.

She’s a believer in the power of movement, and that beautiful design incentivizes movement. This belief inspired the creation of Equipt. In the episode, Kodi explains how Equipt removes the intimidation often associated with fitness, making it enjoyable and playful through design-led weights.

Timeline

Missed a great quote you wanted to write down earlier? Skip to the section you’re searching for instantly:

01:02 The inspiration behind Equipt

02:29 Using customer insights to influence their content and strategy

06:35 Early business learnings

09:12 What acting and being a mom taught her about business

10:20 Building a small community first

11:25 How building a community helped her think of more expansion ideas

13:30 Expanding their in-person events

14:01 Making their lifestyle accessible to everyone through an app

16:15 How she forged her first few partnerships

16:59 Her approach to building partnerships with new people

19:36 The importance of thinking outside of the box to differentiate your brand

20:17 Tailoring your messaging based on who you’re talking to

22:00 How to start growing together

23:03 The messaging through line when speaking to each customer profile

25:06 Meeting the customer where they’re at

28:08 How they’re connecting with customers on vacation through hotel partnerships

28:34 Why you should think about the feeling someone is going to get from using your products, not just the physical benefits

30:45 Determining her bandwidth and areas of expertise

34:00 All of the cool resources female founders have available to them now

34:32 How to identify your areas of expertise

36:50 Why it’s important to try every role in your business before outsourcing

38:56 Her ice cream business

41:39 One piece of advice she’d give newer business owners

Connect with Kodi and Equipt

• Kodi's personal Instagram
• Equipt's Instagram
• Equipt's website
• Ojai Ice Cream's Instagram

My Links

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