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Blending numbers and narrative: How accounting meets marketing to inspire small business success
In this episode, we speak to Jim Leeves, Co-Founder and Head of Numbers at Shapes, about design thinking and how this can be used by accountants and businesses more broadly. Some of the topics we cover include:
- The role of design thinking and how to apply it
- Collaborating across the disciplines of accounting and marketing
- The intersection between marketing and accounting
- The importance of doing a pre-mortem (as opposed to a post-mortem) on your business
- Success stories and lessons learned
- The future of advisory
- Why you shouldn't "stay in your lane"
- How to bring delight into business
Jim also mentions the following books, if you're interested in checking them out:
- The Design thinking Playbook by Michael Lerwick, Patrick Link and Larry Leifer
- The 6 Types of Working Genius by Patrick Lencioni
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By Beyond InsightsIn this episode, we speak to Jim Leeves, Co-Founder and Head of Numbers at Shapes, about design thinking and how this can be used by accountants and businesses more broadly. Some of the topics we cover include:
- The role of design thinking and how to apply it
- Collaborating across the disciplines of accounting and marketing
- The intersection between marketing and accounting
- The importance of doing a pre-mortem (as opposed to a post-mortem) on your business
- Success stories and lessons learned
- The future of advisory
- Why you shouldn't "stay in your lane"
- How to bring delight into business
Jim also mentions the following books, if you're interested in checking them out:
- The Design thinking Playbook by Michael Lerwick, Patrick Link and Larry Leifer
- The 6 Types of Working Genius by Patrick Lencioni