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Traditional media has changed—but it still packs credibility and reach your business can’t ignore. In this episode of Chamber Amplified from the Findlay-Hancock County Chamber of Commerce, host Doug Jenkins talks with Brandon Daniels, Chief of Staff & Director of Communications at Kalmbach Feeds, about how to blend earned media with your digital strategy. 

You’ll hear why relying only on social (and the algorithm) limits your audience, how third-party coverage builds trust and creates a “social echo,” and practical ways to make your business more newsworthy— from community angles and staff spotlights to smart, simple press releases (yes, AI can help draft them). 

Music and sound effects obtained from https://www.zapsplat.com