In this episode, Abdulrahman Al-Abed, founder and creative director of Qormuz, joins us to discuss how he fuses Saudi Arabia’s rich history and culture with contemporary fashion and lifestyle design. 

He shares his journey from law graduate to fashion designer, the inspiration behind iconic pieces like the embroidered jubba worn at the Venice Film Festival, and how Qormuz aims to evolve traditional Saudi garments for the future while honoring the Kingdom’s heritage. 

Abdulrahman also talks about the brand’s role in promoting Saudi culture globally and its alignment with Vision 2030, highlighting the power of storytelling through design and the importance of innovation in preserving identity.