Bringing together sport, education and culture. That definition of Olympism, Paulina Fritz says, needs to be highlighted extensively for the true power of sport to shine through.

Fritz is the second Global Sports Week Young Sports Maker of four to join us on the podcast, and this notion of exploring culture and learning about sustainable development is a key theme throughout the conversation.

Becoming an IOC Young Change Maker at the Buenos Aires 2018 Youth Olympic Games – and an IOC Young Leader thereafter – gave her a clear understanding of what sport can do, and what she wants to achieve in the industry.

During this episode, Fritz talks about her experiences and explains:

• Her social business concept focused on sustainable development and basketball
• Why it’s important to engage young athletes in educational programmes
• How sports partners can help to facilitate education and culture