Brad Redding (Connect on LinkedIn and Twitter) and Matt Bahr (Connect on LinkedIn and Twitter) from EnquireLabs go deep into the data weeds on blending survey data with analytics data, where customer survey data fits in attribution analysis, and real life examples of brands that have extracted unique insights from survey data to shift marketing messaging that led to unanticipated growth.

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Links Referenced:

https://www.getelevar.com/

https://enquirelabs.com/