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Blessing Abeng: Demystifying Branding, Her Excellence Ideology, and Influences That Shaped Her!
About Blessing Abeng
Blessing Abeng is a branding and communications expert. She was the CMO and co-founder of Disha, a digital tech startup, that caught the attention of an African Unicorn, Flutterwave, leading to a successful acquisition. She was also the co-founder and Director of Communications at Ingressive for Good, driving the mission of the edtech nonprofit to create and increase the earning potential of African youth through tech training and resources, thereby fostering the growth of the African startup ecosystem.
Blessing Abeng on Instagram: https://www.instagram.com/blessingabeng_
Blessing Abeng on X: https://x.com/blessingabeng_
Timestamps
00:00 - Coming Up
01:12 - Introducing Blessing Abeng
02:22 - The Journey to Co-Founding Disha
05:56 - Disha's Unique Selling Point
07:50 - Decision Process to Join Disha
10:03 - Blessing's Experience Building Disha
13:26 - The Acquisition by Flutterwave
17:43 - Blessing's Early Life
23:52 - Influences Growing Up
27:06 - Blessing's Upbringing
30:51 - Values Instilled by Parents
37:01 - Defining Excellence and Its Importance
42:41 - The Journey from Biochemistry to Branding
57:34 - Demystifying Branding and Its Relevance
01:03:47 - Uwem's Influence
01:06:01 - Meeting Seth Godin & His Influence
01:11:06 - Relationship with Parminder Vir
01:13:29 - Lemi Ghariokwu
01:17:21 - Building Ingressive for Good
01:23:01 - Branding and Communication Insights
01:28:44 - Future Aspirations and New Ventures
------------------------------------
About Roots & Wings Podcast
Roots & Wings is an intimate interview-style YouTube podcast that explores the personal journeys and transformative experiences of remarkable individuals across diverse fields.
The podcast, hosted by Dayo Koleowo, delves beyond achievements to uncover the foundations that ground people (their roots) and the elements that propel them in life (their wings).
Follow Us on Instagram - https://www.instagram.com/rootsnwingspodcast
Follow Us on TikTok - https://www.tiktok.com/@rootsnwingspodcast
Follow Us on X - https://x.com/rootsnwingspod
Join Our Community - https://tr.ee/x80B-A4ogN
------------------------------------
Please let us know where you are watching from in the comments section. Thanks for watching and for your support!
View all episodes
By Dayo KoleowoAbout Blessing Abeng
Blessing Abeng is a branding and communications expert. She was the CMO and co-founder of Disha, a digital tech startup, that caught the attention of an African Unicorn, Flutterwave, leading to a successful acquisition. She was also the co-founder and Director of Communications at Ingressive for Good, driving the mission of the edtech nonprofit to create and increase the earning potential of African youth through tech training and resources, thereby fostering the growth of the African startup ecosystem.
Blessing Abeng on Instagram: https://www.instagram.com/blessingabeng_
Blessing Abeng on X: https://x.com/blessingabeng_
Timestamps
00:00 - Coming Up
01:12 - Introducing Blessing Abeng
02:22 - The Journey to Co-Founding Disha
05:56 - Disha's Unique Selling Point
07:50 - Decision Process to Join Disha
10:03 - Blessing's Experience Building Disha
13:26 - The Acquisition by Flutterwave
17:43 - Blessing's Early Life
23:52 - Influences Growing Up
27:06 - Blessing's Upbringing
30:51 - Values Instilled by Parents
37:01 - Defining Excellence and Its Importance
42:41 - The Journey from Biochemistry to Branding
57:34 - Demystifying Branding and Its Relevance
01:03:47 - Uwem's Influence
01:06:01 - Meeting Seth Godin & His Influence
01:11:06 - Relationship with Parminder Vir
01:13:29 - Lemi Ghariokwu
01:17:21 - Building Ingressive for Good
01:23:01 - Branding and Communication Insights
01:28:44 - Future Aspirations and New Ventures
------------------------------------
About Roots & Wings Podcast
Roots & Wings is an intimate interview-style YouTube podcast that explores the personal journeys and transformative experiences of remarkable individuals across diverse fields.
The podcast, hosted by Dayo Koleowo, delves beyond achievements to uncover the foundations that ground people (their roots) and the elements that propel them in life (their wings).
Follow Us on Instagram - https://www.instagram.com/rootsnwingspodcast
Follow Us on TikTok - https://www.tiktok.com/@rootsnwingspodcast
Follow Us on X - https://x.com/rootsnwingspod
Join Our Community - https://tr.ee/x80B-A4ogN
------------------------------------
Please let us know where you are watching from in the comments section. Thanks for watching and for your support!