Some of the biggest names in digital media still run blind ad networks—and advertisers keep buying. But why? In this video, I break down the differences between blind vs. transparent ad networks, showing how each model works, what advertisers see, and why publishers and network owners choose one over the other.

You’ll learn:

The key attributes of blind ad networks (and why definitions are shifting)

How margins, transparency, and business models differ

Examples of $100 advertiser spend flows in blind vs. transparent setups

Why some tech, retail, and social platforms succeed with blind networks

How publishers unintentionally create blind networks when extending audiences

What to consider when deciding which model fits your strategy

Whether you’re a publisher, ad network operator, or ad ops professional, this video will help you understand how these models impact trust, revenue, and long-term success.

I’m James Deaker, The Yield Doctor. I’ve spent 20+ years helping publishers and platforms maximize yield through pricing, ad operations, and marketplace strategy. If you’re grappling with blind vs. transparent networks—or want tailored advice for your business—this is exactly what I do.

👉 Drop your thoughts in the comments, and subscribe for more insights on pricing, yield management, and ad tech strategy.

📺 Related video: https://youtu.be/qaSuicw9DIs