Big Brain Channel

Blind Insights - What is Inbound? David's Master Thesis in a Nutshell


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At the end of 2022, David Finished his master's thesis with a High Distinction. David wrote a relatively comprehensive analysis of Inbound Marketing for his Master of Strategic Communications and pitched his writing for a professional audience while still achieving academic success. Tim and David discuss David's findings where he blended academic evidence with the professional application. This is an easy-to-understand but comprehensive introduction to inbound marketing, and David provides a reading list for you to dig deeper into what the future of marketing and sales looks like.

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