In this episode, neuromarketing experts Prince Ghuman and Matt Johnson discuss the many strange examples from their book, Blindsight, in an effort to make us all smarter consumers, empowered to make better decisions after touring a showcase of all the less-obvious ways marketing, advertising, venues, restaurants, shopping malls, casinos, social media companies, and more, knowingly use neuroscience and psychology to affect our behavior.Patreon: http://patreon.com/youarenotsosmart

225 - Blindsight and Neuromarketing

You Are Not So Smart is a show about psychology that celebrates science and self delusion. In each episode, we explore what we've learned so far about reasoning, biases, judgments, and decision-making.

Science

In this episode, we  are exploring the complexity of the concept of "genius" with two experts on the topic. First you’ll hear from David Krakauer, the president of The Santa Fe Institute, a research institution in New Mexico dedicated to the study of complexity science, and then you'll hear from professor Dean Keith Simonton, one of the world’s leading researchers into the psychological mechanisms and influences that generate the phenomenon we so often refer to as "genius."

287 - The Complexity of Genius - David Krakauer and Dean Simonton

In this episode we sit down with professor Neil Theise, the author of Notes on Complexity, to get an introduction to complexity theory, the science of how complex systems behave – from cells to human beings, ecosystems, the known universe, and beyond – and we explore if Ian Malcolm was right when he told us in Jurassic Park that "Life, um, finds a way."

286 - Notes on Complexity - Neil Theise

Is a hotdog a sandwich? Well, that depends on your definition of a sandwich (and a hotdog), and according to the most recent research in cognitive science, the odds that your concept of a sandwich is the same as another person's concept are shockingly low. In this episode we explore how understanding why that question became a world-spanning argument in the mid 2010s helps us understand some of the world-spanning arguments vexing us today.

285 - What Do You Mean? - Celeste Kidd (rebroadcast)

In this episode we sit down with psychologist Dacher Keltner, one of the world’s leading experts on the science of emotion, the man Pixar hired to help them write Inside Out. In his new book – Awe: The New Science of Everyday Wonder and How It Can Transform Your Life – he outlines his years of work in this field, the health benefits of awe, the evolutionary origins and likely functions, and how to better pursue more awe and wonder in your own life.

284 - Awe - Dacher Keltner (rebroadcast)

In this episode we welcome psychologist Mary C. Murphy, author of Cultures of Growth, who tells us how to create institutions, businesses, and other groups of humans that can better support collaboration, innovation, performance, and wellbeing. We also learn how, even if you know all about the growth mindset, the latest research suggests you not may not be creating a culture of growth despite what feels like your best efforts to do so.

225 - Blindsight and Neuromarketing

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