Neuromarketing is helping brands understand the nuances of what consumers want by reading between the lines of what they say vs. how they act. My guest Prince Ghuman has literally written the book on how to navigate the brain patterns of consumers, and he’s here to tell you all about it. He is the co-author of the fascinating book titled Blindsight: The Mostly Hidden Ways Marketing Reshapes Our Brains.

Today we explore the role that brain science can play in crafting and executing marketing strategy, as well as the key things we’re missing when it comes to understanding our ideal consumer.

Here’s what we cover:

• How neuroimaging can help test campaigns with greater accuracy
• The first step to incorporating neuroscience into your marketing plan
• How neuromarketing addresses Maslow’s Hierarchy of Needs
• The dissonance between what consumers say and what they mean when it comes to feedback

About Prince:

Prince Ghuman is the co-founder of Pop Neuro and co-author of the book Blindsight: The Mostly Hidden Ways Marketing Reshapes Our Brains.

His marketing experience has spanned consumer packaged goods, fin-tech, e-commerce, cryptocurrency, and education industries with companies ranging from two-person Silicon Valley startups to publicly traded corporations. The common thread in all of the above is his drive to apply neuroscience to marketing and business strategy. 

You can learn more about Prince here:

LinkedIn: https://www.linkedin.com/in/princeghuman/

The Book: getbook.at/BLINDSIGHT (case sensitive)

The Bootcamp: www.popneuro.com/neuromarketing-bootcamp

The Blog: www.popneuro.com/neuromarketing-blog  

What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.