In Blink, Gladwell shares stories that celebrate the power of quick decisions, as well as those moments when our instincts betray us.

In this episode of On books we cover: Thin-slicing, and "The Right - and Wrong - Way to Ask People What They Want." This includes stories of Coke vs. Pepsi, Butter vs. Margarine, and a man who can predict with 95% accuracy whether a couple will still be married fifteen years later (just after meeting them for 15 minutes).

Read the book notes @ www.on-books.com