Summary

In this conversation, Luke Nelmes, CMO at Bigged, shares insights on the evolving landscape of Account-Based Marketing (ABM) and the importance of creative testing. He discusses his journey to becoming a CMO, the significance of building trust in marketing, and the need for fast iteration in strategies. The conversation also touches on generational shifts in marketing, the risks of single-channel dependency, and the role of AI in shaping future marketing strategies. Luke emphasizes the importance of authenticity and understanding the audience's needs in content creation, ultimately advocating for a more integrated approach between sales and marketing teams.