Moving Medicine Forward

Blitz the Barriers: ZERO Prostate Cancer's Bold Plan to Transform Communities


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In this episode of Moving Medicine Forward, we talk with Earnestine Walker and Ali Manson of ZERO Prostate Cancer about their mission to ensure every man—regardless of background—has access to early detection, support services, and quality care. They break down Blitz the Barriers, ZERO’s major initiative targeting disparities in the hardest‑hit communities, and share how programs like ZERO360 and caregiver resources are transforming patient experiences.

We also explore how policy advocacy, community partnerships, and patient voices are driving lasting change in prostate cancer outcomes nationwide. This is a powerful look at what equitable care truly requires—and how ZERO Prostate Cancer is helping move medicine forward.

 

00:00 – Welcome & Introductions

Meet Earnestine Walker and Ali Manson of ZERO Prostate Cancer and hear about their roles leading patient programs, education, advocacy, and policy.


01:00 – ZERO Prostate Cancer’s Mission

A look at how advocacy, education, awareness, and support guide every decision—and why “for all” is the organization’s guiding star.


02:00 – The Vision of Equitable Care

Discussion on what practical, equitable early detection and access look like in real communities.


03:30 – Introducing Blitz the Barriers

Why ZERO launched its most ambitious initiative ever—and the staggering disparities it aims to confront.


05:00 – The Cities Leading the Change

A breakdown of the phased rollout across 12 high‑impact cities, from Baltimore to Appalachia.


06:00 – Supporting Patients & Families

How programs like ZERO360 and the Caregiver Retreats provide emotional, financial, and navigation support.


08:00 – Navigating Financial Barriers

The role of patient navigation and how ZERO360 has delivered millions in financial assistance.


09:30 – Advocacy in Action ZERO’s long history on Capitol Hill and recent policy pushes to expand access to free prostate cancer screening.


11:00 – Empowering Patient Voices

Why patient stories and lived experiences are essential to driving legislative change.


13:00 – Closing the Gap for Black Men & Veterans

How ZERO Prostate Cancer is addressing the needs of the communities most disproportionately impacted.


15:00 – Measuring Impact & Expanding Reach

What ZERO has achieved so far—and how new data strategies will track long‑term change.


17:00 – The Power of Partnerships

From national organizations to local community groups, how collaboration amplifies ZERO’s equity‑driven mission.


19:00 – What’s Next for ZERO Prostate Cancer

A look at future goals, including the life-saving vision behind Blitz the Barriers through 2025.

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Moving Medicine ForwardBy CTI Clinical Trials