Blizzard-Tecnica's Women2Women Program with Leslie Baker-Brown

Kristin Sinnott and Kara Williard talk with Blizzard-Tecnica’s Women2Women program founder and ski legend, Leslie Baker-Brown, about her background in ski racing, and her remarkable 32 years of work for Blizzard-Tecnica. They dive into the origins story of the W2W program, including how it spans beyond women-specific gear via community-building, scholarship programs, and more. Leslie explains Blizzard-Tecnica’s design process for women’s gear, including designing the #1 selling ski in the world; she talks about what it looks like to work with women through the iterative prototyping process; what gives her hope and inspiration for the future; and where we can still work to improve the industry. TOPICS & TIMES Leslie’s Background in Ski Racing (4:17)Competing for Middlebury (4:41)32 years with Tecnica! (7:45)Where women-specific gear started (9:35)How the idea of W2W was born (14:36)The Four Pillars (20:00)How W2W has Evolved (22:52)The #1 Ski in the World (27:22)Women-Specific Ski Boots (34:38)What’s hopeful and inspirational right now? (39:14)Where can the industry do better? (41:59)What We’re Celebrating (48:12)RELATED LINKS:Women2Women 2022 Scholarship Opportunities: US: W2W Hilaree Nelson ScholarshipCanada: English: W2W Hilaree Nelson ScholarshipCanada: French: W2W Hilaree Nelson ScholarshipBecome a Blister MemberBlister Summit 2023 RegistrationOUR OTHER PODCASTSOff The CouchBlister PodcastBikes & Big Ideas CRAFTED Hosted on Acast. See acast.com/privacy for more information.