There seems to be little doubt at this point that blockchain technology  is part of our society’s wider technological future. The questions then  are: how are we going to use it, how is it going to benefit us, and what  is adoption going to look like?  Today we have with us Nicolas Moore from utility.ai to help try and  answer those questions. We dive deep into NFT utility and how it creates  deeper user engagement, how we drive adoption, and how it all starts  with providing developers the right tooling to make it all happen.  

Let’s get to it.  

Timestamps 

00:45 Welcome to Nicolas Moore 

02:59 How we effectively drive enterprise adoption 

08:48 How to convince skeptics 

11:55 Driving revenue 

15:40 The Marketer's perspective 

18:03 No-code/low-code tooling 

20:41 How to talk about NFTs 

22:36 Meaningful functionality