Dr. Senmao Xia is an Associate Professor in Management. He serves as the Vice President of the Chinese Economic Association (UK/Europe). Senmao holds a few editorial roles (e.g. guest editor, managing editor, associate editor) for leading journals, including, Technovation, the International Journal of Entrepreneurial Behavior & Research, the International Journal of Technology Management, the International Journal of Chinese Culture and Management, and Frontiers in Psychology. In addition, he acts as the strategy advisor for a few leading firms in London. Dr Xia’s research has been published in many global leading academic journals and he is the Senior Fellow of the Higher Education Academy in the UK.