Sounds Profitable

Blocklists Continue to Hurt News, & 3 Other Stories

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This week's stories:
  • ‘They are blatantly blocking news’: Confessions of a programmatic sales lead on brand safety filters’ impact on publishers’ direct-sold ads
  • Pew Research publishes Podcasts as a Source of News and Information
  • Americans Spend $48 per Month on Video Streaming Services — and Half of Those Surveyed Say That’s Too Much
  • FTC Warns Almost 700 Marketing Companies That They Could Face Civil Penalties if They Can’t Back Up Their Product Claims

    • Quick hits:
    • Podscribe is now IAB Tech Lab Certified. Announced this Monday, verification platform Podscribe announced they have officially received their IAB certification after a six month audit process. 
    • Podcast hosting platform Ausha has announced the implementation of ChatGPT into their social media management system. 
    • Netflix Earnings, Netflix’s Movie Strategy, Accretive Ads by Ben Thompson. This week’s Stratechery issue covers the recent Netflix earnings call, Thompson’s previous coverage of Netflix, and what could lie in Netflix’s future. 
    • Veritonic has published a new guide titled 5 Things to Consider When Running a Brand Lift Study for Audio.

      • For full transcript and links to all articles mentioned, please visit SoundsProfitable.com/podcast
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      Sounds ProfitableBy Bryan Barletta