Now trending: the ‘digital guillotine.’ It’s a campaign known as Blockout 2024 to block celebrities on social media. Launched after the Met Gala in New York, it’s meant to hurt celebrities’ ad revenue. Will it have an impact?

In this episode: 

• Ahmed Shihab-Eldin (@ASE), Journalist 
• Dr. Marcus Collins (@marctothec), Assistant Professor of Marketing, University of Michigan

Episode credits:

This episode was produced by Sarí el-Khalili and Khaled Soltan with our host Malika Bilal. Catherine Nouhan and Manahil Naveed fact-checked this episode.

Our sound designer is Alex Roldan. Our lead of audience development and engagement is Aya Elmileik and Adam Abou-Gad is our engagement producer.

Alexandra Locke is The Take’s executive producer. Ney Alvarez is Al Jazeera's head of audio.

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