Do you know why you're writing that blog each week? Is anyone out there actually reading it? Learn the essentials of blogging in this episode, including:

1. Why blogging?
2. Define your audience
3. Identify questions your audience commonly asks
4. Create the skeleton of the blog post using clear headlines and lists
5. Include a clear Call to Action (CTA)
6. Batch your writing and publishing and spend no more than 30 minutes per post

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