Blue Cactus Digital founder, Clare Martin, talks to Lauren Derrett, founder and leader of Wear 'Em Out, a reusable sanitary pad brand that has absolutely smashed the last 10 months. The company launched in February this year and despite it being an awful year for small businesses, investing almost £40k in the right things (marketing, R&D and people!) has resulted in an absolutely staggering turnover for the brand.