Bloom by Blue Cactus

Bloom by Blue Cactus, Series 1, Episode 9: Glen Burrows from The Ethical Butcher


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This week's episode of Bloom by Blue Cactus is with Glen Burrows, Co- Founder of @ethicalbutcher.
With veganism a hot and often polarising topic, we invited Glen to talk to us about the business he founded in response to the poor practices he witnessed in the food industry.
Their #Regenuary movement, now in its second year, picked up even more momentum on social media this January, as an alternative to #veganuary.
You won't want to miss:
šŸŒµ What was involved in the crowdfunding campaign process?
šŸŒµ What is 'ethical' meat?
šŸŒµ Why having an external party define their brand was crucial to their business success
šŸŒµ How launching their separate, complementary business, GROUND @greenredmeat, with very different audiences and branding can help both businesses grow
šŸŒµ How to manage a campaign that suddenly blows up on social media
...more
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Bloom by Blue CactusBy bloombybluecactus