(Bloomberg) -- Taking Stock with Kathleen Hays and Pimm Fox. GUEST: Bloomberg Sports columnists Scott Soshnick and Eben Novy-Williams discuss the importance of branding and sponsorships surrounding the US Tennis Open. Live from the 2016 US Open.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

(Bloomberg) -- Taking Stock with Kathleen Hays and Pimm Fox. GUEST: Bloomberg Sports columnists Scott Soshnick and Eben Novy-Williams discuss the importance of branding and sponsorships surrounding the US Tennis Open. Live from the 2016 US Open. See omnystudio.com/listener for privacy information.

(Bloomberg) -- Taking Stock with Kathleen Hays and Pimm Fox. GUEST: Bloomberg Sports columnists Scott Soshnick and Eben Novy-Williams discuss the importance of branding and sponsorships surrounding the US Tennis Open. Live from the 2016 US Open.See <a href="https://omnystudio.com/listener" rel="noopener noreferrer">omnystudio.com/listener</a> for privacy information.

Bloomberg's Soshnick, Novy-Williams, on US Open Branding(Audio)

Listen for investment news and in-depth company research. Hosts Paul Sweeney and Scarlet Fu harness the power of Bloomberg Intelligence to analyze investments on Wall Street. Watch Bloomberg Intelligence LIVE on YouTube, weekdays from 10AM to 12PM ET: <a href="http://bit.ly/3vTiACF">http://bit.ly/3vTiACF</a>.

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Listen for investment news and in-depth company research. Hosts Paul Sweeney and Scarlet Fu harness the power of Bloomberg Intelligence to analyze investments on Wall Street. Watch Bloomberg Intelligence LIVE on YouTube, weekdays from 10AM to 12PM ET: http://bit.ly/3vTiACF.

Listen for investment news and in-depth company research. Hosts Paul Sweeney and Scarlet Fu harness the power of Bloomberg Intelligence to analyze investments on Wall Street. Watch Bloomberg Intelligence LIVE on YouTube, weekdays from 10AM to 12PM ET: <a href="http://bit.ly/3vTiACF" rel="noopener noreferrer">http://bit.ly/3vTiACF</a>.

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Bloomberg's Soshnick, Novy-Williams, on US Open Branding(Audio)

Bloomberg's Soshnick, Novy-Williams, on US Open Branding(Audio)