“It’s a logistics challenge… we’re building a Garden Market every week for 5 weeks in a row.”

Jeremy Friedman, President, Plum Creek Garden Market and Brown’s Greenhouse

I like this episode for two reasons.  First, I’ve always wondered about the greenhouse/nursery business, particularly about how and why quality varies so much.  Second, I am fascinated by the whole “pop-up” business concepts – businesses that temporarily take space to meet seasonal niche demand like at Halloween, Christmas – and in this case, spring planting.  I dove into both of those topics in this interview during which I was surprised to learn that Jeremy Friedman had no background in the business… he found the original greenhouse company for sale online!