In this episode of the Genius Talk Podcast, host Atul Raj interviews David Kaplan, a senior partner at Blue Connect, a boutique consultancy specializing in technology and product launch strategies. Kaplan shares insights on the importance of distribution in technology, the process of launching products, and the significance of networking and building relationships in the industry. He emphasizes the need for understanding market demand and offers advice for entrepreneurs looking to navigate the complexities of product development and distribution. Kaplan also discusses the diverse range of clients Blue Connect serves, from startups to larger companies, and highlights the importance of tailored solutions for each client's unique needs.Takeaways:

• David Kaplan is a senior partner at Blue Connect, a consultancy focused on technology and product launches.
• Distribution in technology involves understanding the needs of end users and finding effective channels to reach them.
• Successful product launches require assessing market demand and creating a viable strategy.
• Networking and building relationships are crucial for success in the industry.
• Blue Connect was formed through a merger of two groups with complementary skills.
• Direct-to-consumer (DTC) strategies can be profitable but may limit brand building.
• Understanding the art and science of distribution channels is essential for product success.
• Entrepreneurs should never underestimate the power of random encounters at industry events.
• The size of a company is less important than its specific needs and challenges.
• Blue Connect offers bespoke teams for each project, ensuring tailored solutions for clients.

Connect with David M Kaplan:  / davidkaplan7