What does it really take to grow and sustain a small business in today’s competitive landscape? In this episode of Gritfully, host Denene Rodney sits down with Willie Mae Veasy, President of Covenant Business Concepts, to explore the journey from surviving the grind to thriving with strategy.We dig into the challenges entrepreneurs face, especially women, BIPOC, and immigrant founders, and unpack how to break out of hustle culture, pricing pressure, and the “red ocean” of competition. Willie Mae shares her insights on the Blue Ocean Value Innovation framework (BOVI), offering real-life success stories and practical steps founders can use to carve out uncontested market space.From mindset shifts and execution strategies to the power of partnerships, this conversation is packed with wisdom for entrepreneurs at every stage. If you’re ready to stop competing and start creating, this episode will help you find clarity, originality, and grit.