In this episode, we talked to Nasseer Deeb - CEO of Expo HUT.
He is a serial entrepreneur and producer of shows and exhibitions such as Kitchen+Bath Canada Expo
Halal B2B Expo Canada.
He shares his life story and how he discovers a need in the market to launch shows and exhibitions where there is a need but not being met by others.
Once you learn and master this skill, you can launch your next business to the market with a high chance of success.
It is called the Blue Ocean vs Red Ocean strategy.