Since 2019, Kasey has been the President of both the U.S. Highbush Blueberry Council and the North American Blueberry Council where he is dedicated to making blueberries the world’s favorite fruit through strategic marketing, industry collaboration, and innovation. He has led initiatives like the "Grab a Boost of Blue" campaign and launched "The Business of Blueberries" podcast to connect and educate the industry. We discuss the new Blueberry Boost Accelerator and how innovation is a growth lever to move the industry “beyond the morning” by promoting the great taste, energy, fun and health halo to help find a “home for every berry” and grab their deserved “share of stomach.”