Fresh Financials started out life as Platinum Numbers back in 1999, explains Emma. It was a very traditional bookkeeping service, on-site visits spent sifting through paperwork. Back in 2012 Emma started looking for an alternative way of working. Having used Quickbooks desktop program, she first tried Quickbooks online but didn’t suit her needs.

She trialed Xero and found it so easy to use she signed up and moved her practice into the cloud. Although originally her clients were based in and around East Sussex, now Emma works with businesses around the country, with a couple of clients in Canada and France.

The ability to work remotely has allowed her to grow her business, removing the limits set by traditional time-restrictive practice. Emma explains that her work has gone far beyond the basic data management. The saving that Emma has offered businesses in time, she has converted to providing business advice, helping businesses grow and make sound strategic decisions.

Being specialists in the hospitality sector, Fresh Financials have focused on apps that reflect the needs of the industry. This has allowed them to learn and recommend a smaller number of specific apps rather than tack on the whole Xero marketplace.

When Matt asks Emma about how businesses have responded to Fresh Financials offerings, Emma highlights a shift in the market. She explains that business owners no longer need persuading of the benefits to cloud accounting. They seek out support from professionals offering they services they are looking for, switching from existing provision in the search for greater efficiency and control.

This drive from businesses is what Emma sees as the number one threat to practices not adopting cloud technology in the future. She says they need to switch or lose work, its that simple.

https://www.freshfinancials.com/