In this episode of the SEO Rockstars podcast, host Guillermo Bravo reunites with long-time colleague Samer Alkass (Director of Search at Aerosvit) to discuss the complexities of managing SEO across hundreds of locations.

They moves beyond basic optimization to focus on structural integrity, emphasizing that a scalable data model and logical URL hierarchy (State > City > Locale) must precede design and content.

Samer shares expert insights on leveraging automation and AI to handle enterprise-level volume without losing brand uniqueness, while highlighting the importance of balancing new customer acquisition with sophisticated retention strategies.