Blur & Blend Marketing...Trish Talks!

Blur & Blend Marketing...Trish Talks!

By Trish RubinBusiness
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Blur & Blend Marketing...Trish Talks! episodes

  • Marketing for New Marketers (and we all are today!): An Interview with Iris Gavez de Campos

    Meet a global go getter in this podcast. Iris GAvez de Campos comes from the consulting world. She has spent her entire career in the Big Four making career strides in consulting and managing companies to build their success. LIke many corporate professionals, life changed and she took a different path which led he to an MBA at Wharton School of Business in Finance and Entrepreneurship. Eventually her curious nature about business and her love of relationships and people led her to MARKETING!!  And she's becoming degreed in that field as well! . hear her journey and how she has discovered that marketing is at the heart of any business if one wants to build a customer-centric company. If you are a new marketer podcast makes perfect sense for you---if you are a veteran, you will enjoy the journey too.

    38 min
  • Episode #35: Meet Jeff Flemings and Take an Elegant Leap into BRAND STRATEGY!

    Join Jeff Flemings, whose vibrant career in the industry has brought elegant leaps for brands as he partners with. Jeff works with C-suite leaders to develop brand strategies, marketing campaigns and customer experiences that leverage customer insight to create outsize commercial impact. Jeff  moves business forward. He's excited by possibilities, and knows trusted tools that can help brands reach the finish line. Make some elegant leaps as you listen to his story. From data to insight, a brand strategy that resonates, a creative brief that inspires, or  big creative marketing ideas that get consumers excited! Jeff's  current clients include a leading DTC mattress brand (brand strategy, moving up the funnel from performance to awareness), and a leading Miami arts organization (brand strategy, new brand identity development).  www.ElegantLeap.com

    38 min
  • Episode #34, Sue Phillips, the "Scent Whisperer": Sensory Marketing & The Power of Perfume

    In a lively and sophisticated style, Sue Phillips describes the Sweet Smell of Success to listeners interested in the world of fragrance and the world of marketing and connection through our research proven, most powerful, of the 5 Senses, the sense of smell. The  journey includes the history of fragrance through the ages, the brands, including the Tiffany brand of perfume for which she was onboard for developing, and the new reasons why her book, The Power of Perfume" is getting attention across the maximum of channels: TV, digital and print!. Covid 19 has impacted the taste and smell of hundreds of thousands of people. Sue Phillips has a process that is bringing positive results to those who visit her for a detailed and personalized consultation in her Scentorium in New York City. FInd Sue on LinkedIn where she posts regularly, see her at her Sentarium, and check out her website, Sue Phillips, The Fragrance Authority; https://newyorkfragranceshop.com/ her book The Power of Perfume  is available on Amazon.

    35 min
  • Episode #33: Brand Expert & Speaker Barnaby Wynter's Journey: Use your "Dashboard" to Build Business Relationships for Today's Products & Services

    Brand Expert, Global Speaker and Practitioner, Barnaby Wynter has over 557 brands to his name since 1987. He now spends most of his time enabling businesses of all sizes to become totally differentiated in their market. With a focus on marketing at C-suite level he continues to embed a unique methodology, called The Brand Bucket, developed first for SAAB in the 80’s and an approach that has underpinned 3 Top 200 marketing communications agencies.

    Barnaby has built a portfolio which includes working with corporates to generate more value for their buyers, SME’s to assist growth aspirations and thrives on mentoring micro business owners to create 6 figure incomes. He works hands on and in advisory roles as both a NED and Board advisor.He has been a professional speaker since 2008, addressing over 17,000 business owners across the globe on how marketing has changed and is a published author.

    As a Founder Freeman of The Company of Entrepreneurs, a guild in the City of London and an ambassador of Home Grown, a private members club for entrepreneurs, he is committed to supporting the next generation of businesses.

    He is currently raising money to build a school in East Africa. Reach Barnaby on LinkedIN and on the website: www.thebrandbucketcompany.com

    54 min
  • Louise O'Brien: A PR Story --Hospitality & Engaging your Consumer

    Louise O'Brien is the Regional Director of Public Relations, North America at Langham Hospitality Group. Her story of finding her career in PR can show you the value of saying YES! Becoming a leader in the field of hospitality is about building relationships. In the hard times of Covid, Louise and the Langham team turned to their true brand to keep their locked-down consumers involved in the story of celebration, despite a pandemic. As the world of travel opens, enjoy the story of positivity and personality of a global brand from one of its most welcoming representatives. Reach out to Louise for PR support to complement her story.

    54 min
  • Kathryn Moos, Co-Founder OWYN: Only What you Need in a Brand to find your Customer

    Kathryn Moos is an elite athlete turned entrepreneur who has been in the Water market with her first brand of Water for Women called VRU. She and her former pro football husband found a niche in the Plant Based Community and developed a popular product called OWYN...ONLY WHAT YOU NEED. OWYN (Only What You Need) is the #1 plant-based RTD in the USA with distribution in national retailers such as Whole Foods Market, Sprouts, CVS, Walgreens, Vitamin Shoppe, Target, Amazon and more. OWYN’s products are free from the top 8 allergens and contain high protein and low sugar. www.liveowyn.com @liveowyn. She brings her keen sense of strategy and understanding of product development to the podcast. As a fan of OWYN, I'm pleased to share my interview with you. 

    54 min
  • Episode 30: Aspiring as a Marketer? Meet Malavika Issar, A Global Marketer with Drive!

    Join me and a young, global professional, Malavika Issar who understands the power of hard and soft skills in developing a marketing profile for your developing career. Marketing expert at iSchoolConnect. Inc. Malavika is a self-driven team worker with a passion to build strong brands through strategic digital & off-line marketing efforts.  She works with the end objective of nurturing prospective leads, smart business development, and creative positioning to penetrate the target niche. Apart from working at iSchoolConnect, Malavika spends her time consulting multiple brands, creates content as a lifestyle blogger and also works as a marketing coach. In her free time you would most definitely find her scouting for picture worthy corners around the world.


     Find Malavika on LinkedIn

    54 min
  • The Role of School Brand in Ed Leadership: A Local to Regional Brand Story

    I met Jeffrey Collier years ago when he reviewed my book BrandED. I was HIS guest on an innovative podcast that he conducted as Superintendent of the Au Gres- Sims Michigan School. His co-host? His City Manager, John Stanley!  Jeff is that "true blue"  innovative thinker and one leader who isn't afraid to become an inclusive thought leader for Brand in his school community. Join us if you want to up your communication game as an ED Leader and communicate your value and your school value.

    Find Jeff Collier on @JeffreyJcolier on TWITTER.

    54 min
  • Understand The Science of Decision Making for Marketers with Silvia Cottone & Dr.Terry Wu

    Marketers are now being informed by the power of understanding consumer behavior through Behavioral Science and Neuroscience. Our guests are marketing professionals who can detail the power of understanding how we can influence behavior to be successful in bringing true satisfaction to our customers and communities using emotions and nuances of behavior. Join Behavioral Scientist, Silvia Cottone and Neuroscientist, Terry Wu Phd. for our informative marketing discussion for today's times.
    Our Guests:
    Terry Wu, PhD www.neuromarketingservices.com, Linkedin Terry Wu, Ted Talk https://www.youtube.com/watch?v=UEtE-el6KKs
    Silvia Cottone LinkedIN Silvia Cottone , Heuristica

    54 min

About Blur & Blend Marketing...Trish Talks!

From the publisher's feed

When I teach marketing, I honor the theory of yesterday, but I amplify practice of today. My podcast touches on how my talented industry guests navigate brand journeys using "blurring and blending"…