Our guest is author and copywriter Louise Willder, and we are talking about blurbs – those little snippets of promotional text on the covers of books. Louise has been a copywriter at Penguin for more than 25 years and estimates she has written around 5,000 blurbs. She is the author Blurb Your Enthusiasm: An A-Z of Literary Persuasion, which details her experiences as a copywriter. We discuss the rules of blurbs, troublesome authors, revisiting Lolita, Lace by Shirley Conran and much more.