My conversation with Sean Simon, Founder of Blurbs.ai, at focuses on the importance of empowering buyers by providing them with the necessary tools and information for self-research, highlighting a significant trend where a majority of buyers prefer to conduct their own research before making purchasing decisions.

Takeaways

• 80% of buyers prefer to do the research themselves.
• Providing tools for self-research is crucial.
• Buyers need information in the early stages.
• Empowerment leads to informed decision-making.
• Self-service tools enhance buyer experience.
• Understanding buyer preferences is key.
• Information accessibility is essential.
• Market insights drive product development.
• Supporting buyers fosters trust and loyalty.
• The trend of self-research is growing.

Chapters

00:00
Introduction to E-commerce and Consultancy

19:37
Challenges in the RFI Process

22:38
Navigating Buzzwords in Marketing Technology

25:39
The Role of AI in Buyer Research

28:44
Educating Buyers on Vendor Selection

31:21
Future of Blurbs.ai and Trade Shows