In this episode of Beyond the Shelf: The Product & Packaging Podcast, Laura Foti talks with Michael Rentz, Procurement Manager, at COOLA live from COOLA headquarters in Carlsbad, CA.With over 15 years of experience in various industries, including hospitality, beverage, furniture, and now beauty, Michael brings a wealth of knowledge and expertise to the table. COOLA was founded over 15 years ago Southern California and found its niche in the region's outdoor active lifestyle and became renowned for its sunscreen products. With a commitment to using over 70% organic ingredients in every product, COOLA has gained recognition and support from customers who value healthier options.COOLA's product offerings extend beyond traditional sun care. They have expanded into skincare and beauty products that cater to their customers' needs. Michael shares how his team is pushing the boundaries of skincare and beauty, with a strong emphasis on data-educated decisions.You can learn more about COOLA here and connect with Michael on LinkedIn.Beyond the Shelf: The Product & Packaging Podcast is presented by Specright, the leader in Specification Management. Learn more here and you can listen to all episodes here.