The Future of B2B Sales: Insights from Mark Weber of IBM

In this episode of The B2B Engagement Podcast, Gavin Finn is joined by Mark Weber, VP of Global Sales at IBM, to explore the major shifts reshaping B2B sales in the digital era.

Key topics include:

• The evolving landscape of digital sales and hybrid engagement models
• How traditional and online sales approaches are blending for greater impact
• The transformative effects of COVID-19 on client engagement strategies
• The growing importance of trials, demos, and personalized customer experiences
• How AI is revolutionizing customer interactions and sales enablement
• The critical role of authenticity and empathy in modern B2B selling

Tune in for expert insights on navigating the future of sales, leveraging AI, and enhancing customer experiences.

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