Earlier this week, Blusmart informed customers that it was temporarily pausing operations.

What Sebi discovered in its investigation or the arcane methods of how Blusmart’s founders orchestrated this scheme is, frankly, less interesting.

Instead, it’s the broader response to this that’s much more fun to talk about. As Youtube view counts often demonstrate, reaction videos can often be much more enthralling than the event itself.

And the response to news about the Blusmart collapse has been strikingly consistent.

In some ways, Indian businesses, startups, and media personalities have built and monetised a content economy that’s ultimately conformist, unremarkable, and post hoc.

Praveen Gopal Krishnan explores how in this week's The Nutgraf.

You can stream the full episode on The Ken app with a Premium subscription or on Apple Podcasts for just Rs 299/-.

The Ken - https://the-ken.com/podcasts/the-nutgraf/

Apple Podcasts - https://podcasts.apple.com/in/podcast/the-nutgraf-premium/id1808596991

You can also read this edition here: https://the-ken.com/the-nutgraf/stories/

Read 'Blusmart’s relationship with co-founder’s listed company could prove costly' here -  https://the-ken.com/story/blusmarts-relationship-with-co-founders-listed-company-could-prove-costly/

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This is the audio edition of The Ken’s popular weekend newsletter, The Nutgraf. Every Saturday, author and host Praveen Gopal Krishnan reads aloud his latest edition, where he synthesizes and tells a story about the most interesting thing that happened that week in India’s business, tech and startup scene.