Produced by Pikkal & Co - Award-Winning Podcast Agency .

Many of our economic decisions are governed by limitation. The old fashioned record store, for example, had limited real estate to promote the latest albums, so the music industry had to develop a way to help store owners know what was hot and was not - enter "The Top 10 Charts”. These economics of shelf space define how we think about industries and the problems they solve, yet when shelf space becomes unlimited (e.g. the internet), we still employ old models of understanding.