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In this episode of Be More Human, I discuss the psychology of perception. We don't see the world as it is, we see the world as we are. This is as important to communicating change to your team as it is in selling soda. You can break communication down into 2 parts - Content and Context. Content is what you make for them; Context is what you mean to them. Great communicators know this, and I'll teach you their insider knowledge in today's episode of Be More Human ..