Produced by Pikkal & Co - Award-Winning Podcast Agency .

Branding is the legacy of the bygone Industrial Era. Branding is the Loudspeaker model of communication that replaces humans with mascots, conversations with campaigns and authenticity with efficiency. If we want to humanize brands, we need to stop talking about brands. We need to build the Storytelling Organization where everyone, not just the ad agency, gets a voice.