The rules about what makes a successful blog are changing. People want longer content. Video is more popular than ever. And more of us are paying for promotion and distribution. Today, Nic and Sarah look at what's blogging best practice in 2018.

On My Desk

• Sarah's recommendation was How to Get Published in a Single Shot
• Nic's recommendation was do a little bit of old-fashioned sponsorship. He's sponsoring the Professional Speakers' Association's conference.

Links you might need

• Here is an Orbit Media article about trends in blogging.

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