Brand story strategist Bernadette Jiwa joins the podcast to talk about rebranding. She explains why the important thing about rebranding isn’t a shiny new logo, it’s the story you tell.

Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Show Notes will be available at www.brandnewsroom.net.