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BNR 189: Your brand’s image doesn’t matter. Trust does.
Mike Edmonds has been in the advertising game for 40 years, including co-founding his own agency, Meerkats. He’s just published a book called Truth. Growth. Repeat: A Business Manual for Generation Why.
It’s all about authenticity and it’s a practical guide to help brands embrace their own truth.
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating.
www.brandnewsroom.net
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By Hosted by James Lush, Nic Hayes and Sarah MitchellMike Edmonds has been in the advertising game for 40 years, including co-founding his own agency, Meerkats. He’s just published a book called Truth. Growth. Repeat: A Business Manual for Generation Why.
It’s all about authenticity and it’s a practical guide to help brands embrace their own truth.
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating.
www.brandnewsroom.net