It's the 200th episode of Brand Newsroom and James, Nic and Sarah are celebrating.

But, they're not here to party; there's work to do. Today's topic is storytelling. Specifically, what is good storytelling for businesses and brands?

On My Desk

• Nic recommended a podcast called Game of Inches by Nigel Collin
• Sarah recommended this World Economic Forum's article 'How storytelling can be a force for social change'
• And James suggested an article called 'This is what happens to footballers' brains when they miss penalties'.BNR 200: What is good storytelling for business?

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.