Only 41 per cent of us say we trust social media.

That's according to Edelman's Trust Barometer for Social Media, which was released recently.

That could have a huge affect on the way brands use the platforms.

On My Desk

• Nic suggested the Boomerang app
• Sarah recommended an article by PR Warrior Trevor Young called Why company leaders need to be actively engaged on social channels
• James suggested a TED Talk called How autonomous flying taxis could change the way you travel.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes at www.brandnewsroom.net