The BNR team lean on Sarah's expertise for a bit of a masterclass on content strategy.

Whether you're thinking about content marketing for the first time or you need to retro-fit a strategy or even if you haven't reviewed yours for a while, there's be something for you in today's discussion.

On My Desk

• Nic recommended Seamless, by Anders Sorman-Nilsson
• Sarah recommended the Content Champion podcast episode in which she is a guest, Does content marketing work?
• James recommended the Netflix film, Calibre.

Links you might need

• Here's a blog by Sarah on how to improve your content marketing strategy
• And a blog about content marketing research tools
• Here's a blog about the things a content marketing strategy won't fix.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.